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The Iasi born Oana Turcu holds a honored 40-th place in the Top 100 of Successful Romanian Ladies, made by the "Capital" magazine. Notice that the general management of S.C. ARDES COSMETICI S.R.L. (unique importer of Ardes Cosmetici Italia for our country and also distributer for all Eastern Europe) is the first Romanian woman whose name became an international brand of cosmetic products: "Linia Oana Turcu". In the Capital Top 100 Successful Ladies (2008), Oana overrides several stars of a great notoriety, as Andreea Marin Banica, Teo Trandafir, Monica Barladeanu and others. At the same time, she's present in The Marketer Top - 33 Romanian Business Women - Hall of Fame (2007). At an age when other young ladies are still searching for their professional "ego", Oana Turcu is alrdeay a known business woman in the field of natural professional cosmetic products, being the first Romanian lady whose name became a brand for a cosmetics line, in Italy.Thus, "Oana Turcu" isn't only a successful name, but also a product for which European clients pay good money, only to lose weight and be healthier. In just seven years, Oana was able to raise an extremely lucrative business, which also brought to her the Great Prize for 2001, at the contest "The Successful Careers Race", organized by the "Cosmopolitan" magazine.She started up her business while still a student, in Iasi (she's an economist, having graduated the Economic Sciences School - Commerce-Marketing Speciality) when, same as almost all young girls, she had some small problems with her complextion, because of acne. Working in television, it was an impediment to appear on screen with certain facial imperfections. She was a field reporter, an editor, to later become the director of a local TV channel. By joining these two experiences, Oana arrived to build up a third career, on international coordinates this time.One should mention also the fact that her relationships with other people mattered a lot, too, at the moment of initiating a business. Returning to the cosmetics, one should say that Oana tried to solve her acne problem, at each trip abroad. "In Italy, at the advice of a naturist doctor, when sing the anti-acneic treatment based on propolis and obtaining outstanding results from one day to another, I got the idea to try and help the people around me", declares Oana. This way, she discovered the Ardes Cosmetici (a company based in Genoa) products range, that helped her overcome her acneic complexion.In the beginning, the name of this business didn't mean anything for her, but in time, by seing its products, she realised that the results were more than beneficial. The anti-acneic Ardes products are based on plants, having in their composition propolis and other beneficial sbstances for greasy and impure, acneic, complexions. After having solved her own complexion-related problem, Oana helped other acquaintances too, who were confronting with the same thing. About the beginnings of her business, Oana recalls with a smile: "I realised it was all about natural treatments of high quality, worth any effort to be brought on the Romanian market. I started in full swing; I talked to the Italians about my intentions, but at first they were pretty reticent, since I was so young, a woman and a Romanian. After negotiations, we signed an exclusiveness contract, which also imposed to me several conditions hard enough to fulfill, for those years' Romania."In the end, she was able to earn the Italian producers' trust, obtaining the exclusive distribution in Romania, for a 10 years period. The Italians were extraordinarily surprised that the second order came very quickly, as a sign that the wheel had started to turn. Moreover, there wasnt any need to renounce any of the hundreds of the company's products, Oana Turcu being able to promote all the treatments.After one year and a half since she started her business, Oana Turcu had already made more than 100 faithful clients all over the beauty parlors, massage centers or drugstores, in the most important towns of the country. The became able to market over 250 cosmetic products for all kind of treatments - anti-acneic, anti-wrinkle, anti-cellulitis, weight loss, anti-stretch marks, against hair falling, etc. Ardes are naturist professional products, destined to cosmetics and body treatments parlors, clinics, spas, that treat the health and aesthetic problems at the face, hair and body level.Professional products also have got a special line for naturist drugstores, that can be found in the Romanian stores too. There are very few women who don't need products as the Ardes ones. Since most of the women present skin imperfections, then the "Ardes Cosmetici" products are those that can solve them. "I studied a lot and I realised the natural camphor's, ivy's and Asian centella's importance in reducing the fat deposits. So, I studied a new Extraforte Cream for Weight Loss, that bears my name and that I suggested to the Ardes laboratories in Italy. I researched intensively together with the specialists out there and, so, they started to manufacture and to promote it in Italy too", recalls Oana about her way to success in Europe."We work very well with naturist doctors, dermatologists, aestheticians, cosmeticians, masseuses, pharmacians. The interested persons can obtain anityme specialised consulting from these ones, to learn what products ar the fittest for them, depending on the problem of aesthetic order they have", continues Oana. "We have got products meant for men too, as there are the instant lifting, tonifying, or corn treatments. Next to these, at the head level there is the baldness problem, the tricophytia, and our producs with Serenoa repens (dwarf palm) extract work true miracles in this field.Oana became aware that the Romanian market demands some products types missing from the Italian range, and namely, a few that could approach the problems of the extra kilos, cellulitis and stretch marks. "It seems that us, Romanian women, we are lazier and can't keep our silhouette nder control, by eating or sports, same as the Italian or French ladies. In or country, one felt the need of a cream able to solve fast and naturally the three problems - ideally, one cream, based on the 3 in 1 principle." Oana talked to the Italians about her plans, and they put at her disposal their labs and experts.And so, Oana - who attended a post-universitary cosmetology school in Bologna and got a Ph.D. in the science and technice of erboristeria, dietetic and cosmetic products, in Ferrara - worked to create the Extraforte Cream for Weight Loss - Thermo. This is a cream with a warming up effect, that melts away the fat layer. The cream was packaged with the label "Ardes Cosmetici - Linia Oana Turcu" and was distributed in Italy, Romania and the other countries where one markets the company's products. After four years since launching it, Oana rejoyces to see that her treatment is very well sold in Italy, Sweden, Belgium, Netherlands and Greece. Encouraged by the obtained results, Oana conceived also a line for acne...Not wishing to claim any special merit, Oana states that she only enriched the Italian products with ingrredients of other products, that helped her in the years when she was trating her own acne. The most recent creation of Oana is the ArdesBio line, made of cosmetics based on various plants that come from an unpolluted biological habitat. She didn't stop her studies either, becoming in 2007 a History Doctor at the Craiova University. Asked how would she proceed to convince the clients to acquire her products, Oana gave a simple and concise answer: "If I have to convince a lady to use the Ardes Cosmetici products, I will guarantee to her that, after their use, she will have a much decreased cellulitis. And to a gentleman I'll say that, by using the Ardes Cosmetici products, never ever will he have calvition (baldness) problems. Arces Cosmetici means to live and to age in a healthy way." From the local stars who were simply seduced by the Oana Turcu - Ardes Cosmetici products that they use regulary, we mention Gabi Balint (the once great soccer player from the Steaua club and the national team), Ana Maria Prodan (a Romantica TV director and soccer impresario), Roxana Ionescu (better known under the title of "Mother Nature"), well-known journalist Adriana Bahmuteanu, Adelina Elisei (sports newscaster at Antena 3 and fiancée of the international football player Cristian Chivu), actress Monica Davidescu, soloist Adina (Heaven), and the list might continue with many other names, as famous as these. |
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